The Right Way to Use Social Media

Business owners who are "with the times" understand the importance using social media as a means to build relationships and therefore attract more customers and ultimately boost their sales.

But one thing that many (even most?) businesses fail to do is to use social media in the right way.

For example, while they use social media to communicate to their clients and prospects, they don’t use social media to help them build a mailing list.

Your list is possibly your biggest business asset, because by having this "list" allows you to communicate with these people on a regular basis – directly.

Let’s put it this way… what if somebody were to come across your business or your website (it doesn’t matter which), and at the time they decided that your products/services weren’t needed.

Now, what if you were to email them on a regular basis (once a week, once a month) to update them on your new products/services or to offer a special discount?

Ok, so they may not have wanted your products/services three months ago, but what if they do now?

Because you’ve been "in their face" each week/month, you’re at the forefront of their mind.  And if your latest discount offering (which you’ve just emailed them) is in line with their needs, then guess what?  They’re more likely to buy from you than anybody else!

Ok, so what does this have to do with social media?

You must use social media to get people to subscribe to receive your email updates, and you can usually do this by posting on Facebook, Twitter (or any of the gazillions of other social media sites out there) that you have some special offers coming and they’d better get in quick to find out when it’s happening so they don’t miss out!

So while social media is an efficient way to get yourself out there, you MUST MUST MUST (!) have a means to collect their contact details so you can communicate with them long after they have gone.

The bottom line is this – you cannot control the social media sites, and you therefore cannot control how your message gets across.  But if you have yourself a mailing list that you can contact any time you want, then you have total control and will begin to see your profits grow.

For more information on how I can help you create and build your own mailing list, as well as boost your business profile through various other means, please Contact me.

I am a web developer and internet marketer with several years of experience and if you’re a Brisbane business owner, please contact me on 0404 859 883 to arrange a 15 minute free no-obligation consultation.

How to Create a Flood of Sales

If you’re in business, you know you need to advertise to attract customers.

The problem is that your advertising dollars seem like they’re stretching further every year and they’re not only expensive, but they’re untargeted and wasteful!

What you should be doing is focusing on those people who are more likely to buy from you – your current or past customers!  These people are one of your most important assets!

What you need is a marketing program that allows you to communicate and market directly to your customers each week or each month.  But of course you want to do this with little or no effort on your part, because your time is valuable – wouldn’t you rather have somebody take this workload off your hands for only a few dollars a day?

Most of your customers will have email.  Sending these people an email on a regular basis is an incredibly fast, efficient and effective way to get your message to your customers.  And it doesn’t have to cost the earth – in fact, it’ll probably cost you a lot less than you think.

So here’s a scenario:

What if you were to set up a lead form on your counter where your customers will see it.

On the form you will offer free coupons or discounts on future visits, in return for their name and email address.

Once you have this information, you can send it over to me and we’ll do the rest!  We will create an email database for you and we’ll compile this information into a targeted email list for you to market your services to.

You can do this monthly, weekly or whenever you want.  We will manage your list on your behalf and send out emails offering your discounts or special offers whenever you need to give your business a bit of a boost.

Many of your customers will sign up eagerly for this service becuase it’s free, and of course everybody likes to know they’re saving money!  In fact, they will eagerly anticipate your regular emails, to find out what special you have on offer this month.

This direct communication with your customers on a regular basis will benefit your business and you will find that they’re coming back for more – more often than they used to!

If you really want your business to profit in these tough times, you need to put your most valuable asset (your customer list) to good use.

Now you can do it effortlessly through our direct mail capture program. 

For more information about how we can help you grow your business and boost your profits, please Contact us.