Are you targeting the right keywords?
What keywords are your site optimised for? Are these keywords going to bring you the customers you need, with the money to pay for your services? Have you put yourself inside the heads of your customers to find out what they’re typing into Google and other search engines in order to find the services you provide?
It was a huge surprise to me when I started out in this business to realise that even multi million dollar companies struggled to get it right when it came to keyword density on their websites.
My husband works for one such organisation and what surprised me most that when I did an analysis of their website I found that not only did they rank mainly for their company name, but they didn’t rank at all for terms I would personally have typed into a search form in order to find them!
Let me give you an example as to why this is so bad. Let’s say you’re an accounting firm in Sydney. And let’s say your name is ABC Accountants.
If you’re like many businesses, you’re going to have the term “ABC Accountants” appearing all over your website right?
But what if I were new to Sydney and I was looking for an accountant? I certainly would not type “ABC Accountants” into Google, but instead would type something like “accountants in Sydney” or “Sydney accountants” or similar.
Do you get what I mean?
I offer a free 10 minute website analysis that covers info such as this, and points out to you what you could improve in the way of marketing your products or services online. For more information, or to book in a time, please Contact Me, or call me on 0404 859 883 during Aussie business hours. I have clients all over the world, so please don’t feel you cannot work with me if you’re not here in Australia – technology is a wonderful thing!
Michelle’s Marketing Tip of the Day
I attended a workshop last night and during the networking part of the evening, I found myself telling the same story to several women who were having issues getting their websites "out there".
I was talking about the importance of getting in front of your prospects each and every day, and one woman responded that she already has enough "junk" in her inbox each day, and was worried that others would delete her emails as she did for those she received each day.
Here's what I advised her (I suggest this for social media too, although I was specifically talking about emails to this lady):
When sending emails out to your database, keep them short and to the point, and most importantly, make them USEFUL!
Here's what I mean.
I currently subscribe to a monthly newsletter from a businesswoman who has a conceirge service. Her monthly emails aren't just to sell her services however…
Instead, she sends out regular household tips!
So her email starts off with the usual "Hello", and then she gives you a tip for making your life easier. They're usually household tips, like quick and easy ways to clean your computer keyboard, or how to get the corners of your rug to stop curling – stuff like that.
This is all said and done in one to two sentences.
After that she talks about what they're up to, the services they offer and any specials they have going.
I'm a compulsive deleter of "junk" mail too, but I always read her emails, because I know I am going to learn something new and useful!
So, if you've not got a lead capture form on your website yet so that you can grow your database and get yourself in front of your prospects on a regular basis, now is the time to start! Your list is going to be your most valuable asset, and they're more likely to buy from you than somebody off the street.
If you need help setting up a lead capture form on your site, it's inexpensive and easy to do, and my team can certainly help you out, so please Contact me for more information!
