What are your prospects searching for?
As a business owner with a website, it is of course important that for your website to act as an effective marketing tool, your prospects must be able to find you online. If they can’t find you amongst the billions upon billions of websites out there, then what’s the point in having one?
So how do [...]
Why is Offline Advertising Losing its Effectiveness?
I was talking to a colleague and friend of mine earlier today who told me about a 2008 survey that identified the reasons behind why traditional offline marketing methods were losing their effectiveness.
Did you know that the internet has surpassed print Yellow Pages and newspaper advertising as the primary way in which people search for [...]
What is all the Fuss About Facebook?
Ok, so what IS Facebook, first of all?
To put it in simple terms, Facebook is a social media site that allows individuals to interact with each other by sharing photos, videos, messages and playing online games, amongst other things.
Facebook has grown very quickly and continues to grow at a rapid rate even today.
Did you know that [...]
Why is a Blog so Good for Business?
I’m just one of many internet marketers around who sprouts the importance of having a blog. I believe every business should have one if they want to stay at the top of their game.
The reason why having a blog is so important comes purely down to marketing.
For starters, Google LOVES a regularly updated Wordpress blog [...]
One Typical Brisbane eCommerce Mistake
If you’re a business owner everywhere (not just Brisbane – that’s just where I’m located!), you’re probably making the same typical Brisbane eCommerce mistake.
Is this you?
You advertise
You get a response, and some prospects may buy, although the rest who may like your product/service but don’t want it now, are lost forever.
This is typical of most [...]
The Right Way to Use Social Media
Business owners who are "with the times" understand the importance using social media as a means to build relationships and therefore attract more customers and ultimately boost their sales.
But one thing that many (even most?) businesses fail to do is to use social media in the right way.
For example, while they use social media to [...]
How to Create a Flood of Sales
If you’re in business, you know you need to advertise to attract customers.
The problem is that your advertising dollars seem like they’re stretching further every year and they’re not only expensive, but they’re untargeted and wasteful!
What you should be doing is focusing on those people who are more likely to buy from you – your [...]
Is Social Media a fad?
If you’re in business and haven’t yet taken advantage of the “Social Media Revolution” then you may now want to consider it as a viable option if you want your business to succeed…
Yellow Pages advertising – is it dying out in effectiveness?
I was kindly given a link today to the following article that talks about Yellow Pages advertising and how it is dying out, right alongside those who actually use the yellow pages!
http://www.killianadvertising.com/wp23-yellowpages.html
You will find this article very interesting if you’ve ever spent thousands of dollars on advertising through the Yellow Pages and other offline means [...]
