How to Access Your Facebook Fan Page
If you have a fan page or two that you use to market your business, you obviously want to get access to them on occasion so you can post updates and other things!
For a while now I’ve been wondering how one gets access to their page without having to go searching for it and I finally discovered the answer (with a little help) after a client of mine asked the same thing.
So here’s a video to show you how it’s done….
Michelle’s Marketing Tip of the Day
I attended a workshop last night and during the networking part of the evening, I found myself telling the same story to several women who were having issues getting their websites "out there".
I was talking about the importance of getting in front of your prospects each and every day, and one woman responded that she already has enough "junk" in her inbox each day, and was worried that others would delete her emails as she did for those she received each day.
Here's what I advised her (I suggest this for social media too, although I was specifically talking about emails to this lady):
When sending emails out to your database, keep them short and to the point, and most importantly, make them USEFUL!
Here's what I mean.
I currently subscribe to a monthly newsletter from a businesswoman who has a conceirge service. Her monthly emails aren't just to sell her services however…
Instead, she sends out regular household tips!
So her email starts off with the usual "Hello", and then she gives you a tip for making your life easier. They're usually household tips, like quick and easy ways to clean your computer keyboard, or how to get the corners of your rug to stop curling – stuff like that.
This is all said and done in one to two sentences.
After that she talks about what they're up to, the services they offer and any specials they have going.
I'm a compulsive deleter of "junk" mail too, but I always read her emails, because I know I am going to learn something new and useful!
So, if you've not got a lead capture form on your website yet so that you can grow your database and get yourself in front of your prospects on a regular basis, now is the time to start! Your list is going to be your most valuable asset, and they're more likely to buy from you than somebody off the street.
If you need help setting up a lead capture form on your site, it's inexpensive and easy to do, and my team can certainly help you out, so please Contact me for more information!
What NOT to do on Facebook
Today’s post is based on a comment a friend of mine made in his Facebook status this morning. He was saying how amazed he was at how many people post constant status updates, one after the other, to market their business.
He also went on to say how he didn’t mind the occasional marketing status update, but that lots of them annoyed him. So what he did to these people was "Hide" them from his status updates on his Facebook page. What this means is that he no longer sees the updates of people he has "hidden".
In response to his status update, another friend commented, saying he actually removed these people as friends.
So what’s the lesson here?
Well, if you insist on solely using your status updates to market your business, you’re going to have people deleting or "hiding" you. What this means, is that your message will never get through.
So here’s what I think you should do, and what I do myself:
Remember that Facebook is a Social Media platform. It’s a way in which people connect with each other online and is used by a huge proportion of the population. Now, you must also remember that people don’t like to be sold to. So if every single status update you post is about your business, or is pointing them back to your website, very soon you’re going to be deleted or at least hidden, so they don’t have to read your constant pushing to get them to your website.
Instead, I suggest you pepper your status updates with what you’re doing each day. You could be working on your business, but don’t post a link. Even talking about a new client you’ve picked up, or a project you’re working on is great.
Also, using Social Media for marketing your business is all about building relationships. So post the occasional update to talk about what you’re doing with your family this weekend, or something one of your children did today that you’re really proud of. Also, if one of your Facebook friends posts something about what they’re doing, make a positive comment, or congratulate them on an achievement they’ve posted about – interact with them.
This shows the world that you’re just another person and that you care about them too.
It’s not that hard, and if you do this you’ve got a much better chance of getting your message across when it counts. Try it and see what a difference it makes.
You probably realise that Facebook is one of the many very powerful ways to market your business out there, but if you’re like many business owners, you have neither the time, the knowledge or the inclination to spend the time marketing in this way. But that’s ok, because my team and I can do this all for you. For a small monthly fee, we can keep your status updates happening on a regular basis, which will in turn drive more and more people to your website. Contact me for more details.
What is all the Fuss About Facebook?
Ok, so what IS Facebook, first of all?
To put it in simple terms, Facebook is a social media site that allows individuals to interact with each other by sharing photos, videos, messages and playing online games, amongst other things.
Facebook has grown very quickly and continues to grow at a rapid rate even today.
Did you know that by 2010 Gen Y will outnumber the Baby Boomers and that a whopping 96% of them have joined a social network, such as Facebook or Myspace or Twitter?
Did you know it took around 38 years for radio to reach 50 million users?
But it took only NINE MONTHS for Facebook to add 100 MILLION USERS!!!
There are so many users of Facebook that if it were a country, it’d be the world’s fourth largest, after China, India and the US! Now that’s a pretty big potential audience huh?
Now consider this…
What if you were to deliver an outstanding service to somebody who happened to be a Facebook user? What if your service was so absolutely fabulous that they wanted to tell everyone they knew about it?
Through what means do you think they’ll do it?
Remember though – if you give them terrible service, the news will travel a lot faster!
Facebook also allows you to create your own "Fan page" for your business. It’s just another way in which you can post updates about your business or upcoming specials, and you can even link your fan page to Twitter, so your twitter status is updated automatically.
The beauty of using Facebook for your business is that you are allowing your potential customers to see the "personal" side of you – you’re giving yourself a face and a name, and this creates trust.
If they trust you, then they’re more likely to buy from you.
If you haven’t set up your own Facebook account yet, then what are you waiting for??!!
If you’ve not got the time (or the inclination) to do it yourself, Contact me and my team can do the whole lot for you.
How to find people to Follow on Twitter
Unless you’ve been hiding under a rock, you’ve heard of Twitter, although you’re probably wondering what on earth this “bird thing” is, right?
From Wikipedia, “Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers.”
Now, unless you’ve been using Twitter for a while, that probably means absolutely NOTHING to you right now!
So let me explain it in business terms, to give you an idea of why this is so powerful. Let’s say I have a product or service that I want to promote to the world.
I would set up a Twitter account and find some people to follow (more on this in a moment), and after I have a decent number of followers (even before I had a decent number of followers I’d do this!), I would post a “Tweet” or message, mentioning my product or service, and will provide a link to my website.
I might even post a Tweet with a link back to my website with a hint or tip about my product or service.
Ok, so what’s a follower? A follower is really just somebody who is subscribed to receive your Tweets as you post them. That’s it! You can communicate with these followers individually (and they can communicate with you) by sending them messages. More on this in another post I think.
So now you’re wondering how or where to find followers right? There are people on Twitter with over a MILLION followers! Others have none, and others have one or two. So here’s how you add followers:
- Post tweets regularly and make them relevant to your business!
- Don’t “spam” people, so don’t always post a link. Sometimes it’s better to just post something of interest about your industry and that’s it.
- Find people to follow. Many are set up to automatically follow you back if you follow them.
- One easy way to find people to follow is to follow www.twitter.com/mrtweet/. He will then send you a message, taking you to a website where you can find 200 people to follow!
- Follow each of these (if you wish) and you will begin to notice, especially as you tweet regularly, that your list of followers grows.
And there you have it! So create your free Twitter account, start posting tweets and see what a difference this will make to your website traffic!
