Yellow Pages advertising – is it dying out in effectiveness?

I was kindly given a link today to the following article that talks about Yellow Pages advertising and how it is dying out, right alongside those who actually use the yellow pages!

http://www.killianadvertising.com/wp23-yellowpages.html

You will find this article very interesting if you’ve ever spent thousands of dollars on advertising through the Yellow Pages and other offline means in the past…!

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