Are you targeting the right keywords?
What keywords are your site optimised for? Are these keywords going to bring you the customers you need, with the money to pay for your services? Have you put yourself inside the heads of your customers to find out what they’re typing into Google and other search engines in order to find the services you provide?
It was a huge surprise to me when I started out in this business to realise that even multi million dollar companies struggled to get it right when it came to keyword density on their websites.
My husband works for one such organisation and what surprised me most that when I did an analysis of their website I found that not only did they rank mainly for their company name, but they didn’t rank at all for terms I would personally have typed into a search form in order to find them!
Let me give you an example as to why this is so bad. Let’s say you’re an accounting firm in Sydney. And let’s say your name is ABC Accountants.
If you’re like many businesses, you’re going to have the term “ABC Accountants” appearing all over your website right?
But what if I were new to Sydney and I was looking for an accountant? I certainly would not type “ABC Accountants” into Google, but instead would type something like “accountants in Sydney” or “Sydney accountants” or similar.
Do you get what I mean?
I offer a free 10 minute website analysis that covers info such as this, and points out to you what you could improve in the way of marketing your products or services online. For more information, or to book in a time, please Contact Me, or call me on 0404 859 883 during Aussie business hours. I have clients all over the world, so please don’t feel you cannot work with me if you’re not here in Australia – technology is a wonderful thing!
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