Article marketing to build credibility and trust
Article marketing is by far one of the best ways (I believe) in which to build your credibility and trust with your prospects. Posting regular blog posts, submitting articles to article directories, and of course using social media to promote your work, are just some of the ways in which you can get your name out there and make yourself known to your prospects.
There are certain things I recommend you do when it comes to article marketing to gain the most benefit, as follows:
- Post an article on your blog at least every few days – once a day is best if you can manage it.
- Post a unique version of your article to an article directory – be sure to include links back to your website!
- Your article must be educational and informative – you want people to gain some knowledge after reading your article.
- Try to include some keywords in your article and article title, being careful not to “overdo” it. Google can tell when you’re “keyword stuffing”, so it’s just not worth it. Google ranks sites that contain useful, relevant information.
- If you’re unable to write articles yourself (due to lack of time, inclination or ability), then outsource it. There is no rule that says you must write your own articles! My team can help.
- Of course it is important that what you write (or have written for you) is correct. It’s pointless writing about a topic if every “fact” you write about is incorrect.
- Your article must be unique. Don’t bother copying the work of somebody else, because it’s a breach of Copyright for starters, and it’s likely Google will ignore you again!
By writing useful, relevant content and posting it to your blog, article directories and anywhere else you can think of, you’re getting your name out there as an “expert” in your industry. People who see and read your articles regularly will get to know you, and their trust in you will build over time.
This is especially so if you’re able to provide your readers with useful and helpful information, to help answer their questions or solve their problems – this is ultimately what they’re looking for. Do this and they’re more likely to buy from you in the future, so it’s important you keep that in mind when thinking up topics to write about.
Online marketing can be done in so many ways, and like most business owners, if you’re too busy to worry about the online marketing aspect of your business, as well as the day to day running of your business, then Contact me to see how my team can help you.
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