Michelle’s Marketing Tip of the Day
I attended a workshop last night and during the networking part of the evening, I found myself telling the same story to several women who were having issues getting their websites "out there".
I was talking about the importance of getting in front of your prospects each and every day, and one woman responded that she already has enough "junk" in her inbox each day, and was worried that others would delete her emails as she did for those she received each day.
Here's what I advised her (I suggest this for social media too, although I was specifically talking about emails to this lady):
When sending emails out to your database, keep them short and to the point, and most importantly, make them USEFUL!
Here's what I mean.
I currently subscribe to a monthly newsletter from a businesswoman who has a conceirge service. Her monthly emails aren't just to sell her services however…
Instead, she sends out regular household tips!
So her email starts off with the usual "Hello", and then she gives you a tip for making your life easier. They're usually household tips, like quick and easy ways to clean your computer keyboard, or how to get the corners of your rug to stop curling – stuff like that.
This is all said and done in one to two sentences.
After that she talks about what they're up to, the services they offer and any specials they have going.
I'm a compulsive deleter of "junk" mail too, but I always read her emails, because I know I am going to learn something new and useful!
So, if you've not got a lead capture form on your website yet so that you can grow your database and get yourself in front of your prospects on a regular basis, now is the time to start! Your list is going to be your most valuable asset, and they're more likely to buy from you than somebody off the street.
If you need help setting up a lead capture form on your site, it's inexpensive and easy to do, and my team can certainly help you out, so please Contact me for more information!
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