The Power of Leverage
“I would rather have 1% from the efforts of 100 men, than 100% from my own efforts.”
J. Paul Getty
Multi-Billionaire Philanthropist
This saying is probably one of the most profound sayings of all time, and specifically relates to the power of leverage.
Entrepreneurs and billionaires all over the world have discovered one of the secrets to making it big because leveraging the efforts of other people is how the real money is made. You only have to observe what these people do each day to realise that they do very little of the actually day to day running of their business – they give this work to other people who are probably far better at it than they are, and while the person they’re paying makes a little bit of money from doing this work, the truly successful get to keep most for themselves.
It has often been said that in order to achieve success you must model your behaviour on somebody successful whom you admire.
Find somebody in your industry who is doing what you are trying to achieve. Are they doing all of the work themselves or are they outsourcing some of it?
If they are truly successful, you will very quickly realise that most of what gets done in their business is being done by somebody who is paid a lot less money for their time!
Imagine what a difference it would make to your business success if you were able to hire 100 people to each do 1% of your work? How would this affect your freedom to do what you choose?
Ok, if you’re just starting out then it’s not practical to outsource absolutely everything you do at this point, but as you can see, as you gradually begin to pay others for their time (which is less valuable than yours), you will also begin to see some significant growth in your business.
If your marketing activities are taking up most of your time, then you might want to consider some of the Marketing and Design services we have on offer so you’re finally free to concentrate on the other important aspects of your business.
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