What are your prospects searching for?
As a business owner with a website, it is of course important that for your website to act as an effective marketing tool, your prospects must be able to find you online. If they can’t find you amongst the billions upon billions of websites out there, then what’s the point in having one?
So how do you make your website stand out from the crowd? How do you appear in the search results in Google when somebody types in what they’re searching for?
One key thing you must consider when setting up your website is what’s going on inside the minds of your prospects. If they were to be in need of what you offer through your business, then what would they type into the search form? What phrase would they use?
Recent research has shown that 30% of all queries people make online include a particular state, city or post code. Hmmm… interesting!
Now why is THAT so important?
Just think about it…. If you’re a dentist in Brisbane, then isn’t it logical that your prospects would type "Brisbane dentist" into Google, and not just "dentist"?
The same goes for almost any other industry or service and is especially important if you do offer products and servics only available locally.
So why is it then, that so few businesses market online with this in mind?
If you’ve not done this, then what can you do?
Firstly, if you’ve not got a Wordpress blog, then get one. Google loves them for starters, and they’re probably the best thing you can have to start building keywords around your local search terms (such as Brisbane dentist, or Sydney lawyer for example).
Once you have your blog established, it’s time to post regular, informative content on your blog. Ensure your local search term appears regularly in the title of your blog posts, and also within the content.
You could write something with a title such as, "Brisbane dentist tells you how to whiten your teeth naturally", and then within the blog post itself, write something like, "Brisbane denist, Dr X suggests that….". You can then finish the article with something like, "If you would like more information about Brisbane dentist Dr X can help you, call us on….".
It’s not that hard and if you don’t have the time/inclination/energy to do any of this, don’t worry! My team can help you with that, no problem! In fact, what’s great about any online marketing strategy is that you really don’t have to lift a finger (except to delegate the work), because the rest can be done for you.
I hope I’ve given you food for thought here – what is your marketing strategy? Are you incorporating local search terms into your keyword research and application? Do you have a blog attached to your website?
There is so much more to this than just keywords – but having this local search knowledge will help you to really target your local buyers and massively boost your profits.
For more information on how my team and I can help you, please Contact me to arrange an obligation-free consultation.
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